![]() ![]() For the sake of this example, there are two things I want to highlight. I generally build a table in the first sheet of my workbook, such as the one that you see below. I won’t cover bulk sheet tips in this article (just one teaser: the concatenate function could come in handy), but one step I’ll recommend for your QA is to compile a summary of the elements you expect to be included in your bulk sheet. ![]() ![]() Might be a given, but you need to build your bulk sheet before you can use this technique. One such approach I am a particularly big fan of is using pivot tables to QA bulk sheets. However, they can be leveraged in creative, non-analytical ways. If you’ve come across pivot tables in your search marketing career, I’d expect it was likely in a performance report. ![]() Unique use case: Using pivot tables to QA bulk sheets In this article, I’ll highlight a use case you might not be familiar with, along with some tips and shortcuts to enhance your pivot table skills. I am a firm believer in an analytical approach to search marketing. My “weapon of choice” for manipulating search data is Excel and one of my favorite features of the platform is pivot tables. In 7 useful Excel formulas and functions for PPC, I shared tips to quickly identify high-impact PPC optimizations that will move the needle for your brand or client. ![]()
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